Why Do We Still Believe in Snail Mail Magic?
When you first start living on your own, there are a lot of tiny moments that make you feel like an adult for the first time. Setting up your utilities. Buying furniture that you actually picked out. Getting your first piece of mail addressed just to you.
And then you realize - it’s a bill.
That was my experience. And from what I’ve heard, it’s the same for almost everyone my age. When you’re new to “real life,” you expect mail to be exciting - letters, postcards, invitations, something personal. But somewhere along the way, the mailbox became this small, gray reminder of adulthood. Bills. Flyers. Bank statements. It’s… kind of depressing, honestly. Even the last wedding invitation I got was an Evite.
That’s why I said yes to building The Arcana Club with Jess.
When Jess first showed me a video of a print club, a subscription where people receive printed art or letters through the mail, I thought it was such a simple but beautiful idea. She mentioned she was thinking of starting one herself, and I remember saying, “That’s actually kind of brilliant.”
We started talking about it more seriously over coffee, and before long, it wasn’t just a fun conversation anymore. It became a shared vision. We both realized we’d been feeling the same thing lately: that quiet ache for something slower, more tactile, and less digital.
Even though we both live in a big city where everything moves fast, where people answer emails from stoplights and scroll before bed - we kept coming back to the same thought: we wanted something real. Something that could live outside of screens and still carry meaning.
That’s where snail mail magic comes in.
There’s something sacred about the act of waiting for a letter. About not knowing the exact day it’ll arrive, but knowing it’s on its way. When you finally open it, you slow down, even if just for a minute. You hold it. You read it. You keep it.
That’s what we wanted to recreate with The Arcana Club — a monthly tarot mail subscription that brings a little bit of that old-school excitement back into the everyday. Each card is printed with care, sealed by hand, and sent out like a quiet reminder that magic doesn’t have to be loud or flashy. Sometimes it’s just paper and ink arriving at the right time.
I think the reason we still believe in snail mail magic is because it’s real.
It takes time. Effort. Intention. And in a world where everything is instant - instant messages, instant downloads, instant gratification - that’s what makes it special.
So yes, maybe it’s a little old-fashioned. But we love that about it. And we have no plans of changing our snail mail methods.
The Arcana Club is our way of saying that not everything meaningful has to live on a screen. That there’s still beauty in things that take their time to arrive. And that sometimes, the smallest envelope can carry the biggest reminder: you’re allowed to slow down.
